Ace @ Indy: The Racing Capital Of The World

A couple weeks back the Ace team headed to the Indianapolis Motor Speedway for the second to last race of the season. Although we didn't get the result we were hoping for in the race, we still chalked it up as a win... 

 After the race at VIR, we sat down to talk about the best way to go forward with our new venture into racing, and make it make sense from our end running a coffee company. It didn't take long for us to all reach the same conclusion.

Rain or shine, win or lose, at the end of the day what Ace is all about is our community. The fans, the culture, the subcultures. Whether its surfing, skating, cars or coffee, our focus isn't to sell a bag of coffee to the masses. We're here because, like you, we're passionate about these sports and subcultures and would rather have a community of engaged like minded folks than see our bags on the shelves at target. 

 With this in mind, leading up to Indy, we started a program through our subscriptions to offer a free first bag of coffee when you sign up. To help get the word out we printed flyers and handed 'em out during the fan walk right before the race and the results were awesome. The amount of people we got to talk to, about the car, our brand or whatever else it might've been was what made the weekend for us. 

Now, heading into the final race of the season, we can't wait to see you all out there again. Swing by, say 'whats up', grab some photos of the car, lets have another great race weekend. 

- ACE